As the automotive industry accelerates its shift toward sustainability, manufacturers are actively exploring greener alternatives to traditional materials. Flax has long been considered an eco-friendly fiber, but its reliance on agricultural land and fluctuating costs pose challenges. Could viscose fabric be the solution?
To explore this possibility, we spoke with Sanja Lončar, a composite product manager. In this interview, we uncover the strengths of viscose fabric, its potential applications in the automotive sector, and how it compares to flax in terms of performance, sustainability, and cost.
Both materials have their advantages, but they serve different needs. Viscose has significantly higher specific strength than flax, comparable to E-glass fibers, making it a superior choice for applications requiring durability and load resistance. While flax is a natural fiber, it does not possess high strength and its quality can vary due to seasonal agricultural factors.
Viscose fabric, on the other hand, is industrially produced, ensuring stable quality and supply. It has a softer, smoother texture, making it a superior choice for automotive interiors, where aesthetics and comfort are essential. Additionally, viscose is more versatile—it blends easily with other fibers, enhancing elasticity, durability, and moisture-wicking properties.
There are several reasons why viscose fabric is gaining traction in automotive applications:

Viscose fabric is already being used in several key automotive applications:
Viscose fabric is a game-changer for sustainability. It is biodegradable, recyclable, and produced from renewable sources. Unlike flax, which competes for farmland and requires significant water and pesticide use, viscose fabric is made from certified wood pulp in controlled production environments.
Furthermore, emerging closed-loop production methods are making viscose fabric even more eco-friendly by recycling solvents and reducing waste.
As automakers continue to shift towards sustainable materials, viscose fabric is becoming an increasingly attractive choice. Its soft texture, technical versatility, and eco-friendly credentials position it as an ideal alternative to flax in both functional and aesthetic applications.
With ongoing advancements in fiber engineering and recycling technologies, we expect to see even more widespread adoption of viscose fabrics in automotive design.
Viscose fabric is proving to be a versatile, cost-effective, and sustainable alternative to flax in the automotive industry. With consistent quality, superior aesthetics, and a lower environmental impact, it is an ideal solution for manufacturers looking to enhance both performance and sustainability in their vehicles.
Would you like to explore how viscose fabric can elevate your automotive materials strategy?
If you're looking for a sustainable, high-performance fabric that combines durability, comfort, and eco-friendliness, get in touch with us. We provide premium viscose fabrics designed for automotive interiors, reinforcement applications, and technical textiles, ensuring exceptional quality and long-lasting performance.
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